More than ever, it is essential that your digital content looks professional, authentic, and offers value. With so many people searching online for their next travel experience, your content makes all the difference between actual bookings or losing them to the competition. Travelers want to see high-quality, detailed photos on any device, not only on their computers but, more importantly, on their phones. They want to be able to imagine themselves at your destination.
Digital content, especially your hotel or resort photography, is more than snapping a quick picture and posting it. Leisure Hotels & Resorts can help you with the more than.
An example, Expedia changed its photo guidelines in January 2021. They updated the way they calculate their photo, content, and quality scores. They increased their minimum image size allowing for better optimization across all devices. With this new update, we were able to double one of our property’s photo scores. This shows the importance of uploading high-quality photos to Expedia, correctly labeling the photographs, and having photographs for every category.
The Leisure Hotels & Resorts experienced resort media production team knows how to capture the right angle, lighting, resolution, and all the details of an authentic travel experience. Our well-crafted footage will maximize your media and your bottom line. The media team cohesively works with the marketing team to ensure that all the behind-the-scenes of your online appearance is more than.
We stay up to date on everything digital marketing so that you don’t have to.
Bring your content to life with Leisure.